Communicating the upcoming changes are an important part of this transition. But don't feel overwhelmed, we have pre-crafted two emails to make this super simple for you – one to your internal staff and one to patients. Additionally, if you are a Bump2Baby Mail user, a one-time email has been populated in the custom section of your emails and notifications for you to easily schedule and send to app users.
Email to Staff
Hello team,
As many of you know an important part of our patient education efforts include the mobile app, YoMingo. We’re excited to share that this October, YoMingo will be getting a new name: Bump2Baby360!
This name change does a good job of reflecting the full spectrum of content and support the app provides. Bump2Baby360 will resonate with our patients and help drive increased engagement and education.
We will be working on updating all promotional materials in the coming weeks to be sure we are prepared when the name change takes effect. [Insert any other specific steps you require of your team or that they need to be aware that you are taking]. We will be sure to share any additional information that Baby360 sends over the next few months, including a specific launch date.
If you have any questions, please let us know.
[Insert your signature]
Email to Patients/App Users
Good morning/afternoon,
We are excited to share an update to your YoMingo maternity app. In the next few weeks, the app will undergo a name change to Bump2Baby360.
You will still have the same experience and education throughout the app but now with a name that represents the full spectrum of content and support it offers. There is no action needed on your part, but you will notice that the app icon and name on your device will update.
Bump2Baby360 will still offer the same great support between appointments and through your parenting journey. If you have any questions please reach out to [insert support email address].
Your care team at [insert hospital/clinic name]