Once YoMingo is set up and ready to launch, it’s time to develop a marketing plan to ensure successful engagement with your patients. A strong marketing strategy will help introduce YoMingo to your audience and keep them actively engaged with the app throughout their pregnancy and postpartum journey. Below are key components to consider when creating your marketing plan:

1. Define Your Target Audience

Identify the specific groups within your patient population that will benefit most from YoMingo. This could include pregnant individuals, new parents, and families who would benefit from educational resources and timely milestone notifications.

2. Leverage Existing Communication Channels

Promote YoMingo through the various channels you already use to reach patients:

• Website: Create a dedicated landing page that highlights the benefits of YoMingo, easy access instructions, and download links.
• Email: Incorporate YoMingo into your email communications, sending personalized invitations to patients to download the app.
• Social Media: Use platforms like Facebook, Instagram, or Twitter to share posts, patient testimonials, and success stories related to YoMingo.

3. Create Engaging Promotional Materials

Utilize the YoMingo Marketing Resources provided by Baby360 to create flyers, posters, and digital ads. Customize these materials to fit your branding and messaging. Make sure your materials include:

• A call-to-action to register for the YoMingo app.
• Key benefits, such as milestone tracking, educational resources, and tools.
• Clear instructions on how to get started with the app:
  • Register > Check Email > Download YoMingo & Login

4. Set Up a Landing Page

Create a dedicated page on your website to promote YoMingo. This page should provide essential information, such as:

• Why YoMingo is a valuable tool for expectant parents.
• How the app integrates with your hospital's services.
• Easy-to-follow instructions for registration and download.

5. Educate Your Staff and Hospital Teams

Your hospital staff should be knowledgeable about YoMingo so they can promote the app to patients effectively. Consider:

• Holding a training session for staff to familiarize them with the app and its features.
• Encouraging staff to mention YoMingo during patient visits and classes, ensuring patients understand its benefits.

6. Encourage Word-of-Mouth Referrals

Encourage patients who are using YoMingo to share their experiences with others. 

7. Monitor and Adjust

As you begin executing your marketing plan, monitor how well it’s performing. Track key metrics such as:

• User engagement rates 
• Milestone notification engagement 
• Open rates for marketing emails about YoMingo

Based on your findings, adjust your marketing strategy to focus on the areas that are generating the most engagement.

8. Ongoing Communication

Marketing doesn’t end once the app is launched. Continue to engage users by sending them updates about new features, helpful tips for using the app, or reminders to check milestones. Regular communication will keep YoMingo top of mind and encourage continued use.

A well-executed marketing plan will ensure that YoMingo becomes a valuable resource for your patients. By promoting the app through multiple channels, engaging your staff, and maintaining consistent communication, you’ll set your patients up for success and encourage them to make the most of YoMingo throughout their journey.

If you have any questions or need assistance with creating promotional materials, don’t hesitate to reach out. We’re here to help!